Haberler

Microsoft Bing versus Google Search

The beta version of Bing, a search engine which Microsoft has been testing for some time, went online worldwide on the 3rd of June. Microsoft tends to be a serious rival to Google with this search engine...

Announced as new generation semantic search engine, Bing will replace Live Search. According to the statement made by Microsoft Turkey, Bing does not only make search by words, but it focuses on what is really sought, by basing the search upon the clues given by the users. Additionally, Bing allegedly brings the search results quite fast and furthermore it also gives pretty fine results in Turkish.

Currently, 64% of global search engine market is dominated by Google. Yahoo still has a share of 24%. Microsoft takes only an 8% slice from this pie. While Google distributes money to advertisers, Microsoft and Yahoo still try to market their ads. We all wait to see what changes will Bing bring to the market in the following days.

You can visit Bing at www.bing.com. If you like to make Bing your default search engine on Windows Internet Explorer, you may use this address:

www.ieaddons.com/tr/details/searchhelpers/Bing_Search/

Service Focused New Approaches in Corporate Software

Software such as CRM (Customer Relations management), ERP (Enterprise Resource Planning), CMS (Content Management Ssystem), BPM (Business Process Management), Video Conference Services, Web Analysis Tools and E-mail Management became the common need of all organizations. On this software, needs such as fast improvement and updating, different users and remote access, efficiency and reduction of costs become more and more significant each day.

Classic methods such as in-house software developing and purchasing or ordering outsourced ready-to-use software no longer meet the abovementioned requirements. Now the software must also be featured by solutions considering costs of operation, storage and development. SaaS; "Software as a service" approach is based on these needs. The software sold with these approach is called as "On-demand Software" and companies engaged in this business are named as "ASP - Application Service Provider". The SaaS approach offers the purchased company very low initiation and integration cost, a yearly service cost as much as the services used and exemption from all costs of hardware, storage and labor. It has also advantages such as fast installation and update.

Based on these new approaches; for client presentations of Creator-Integrated Business Applications software it developed, Crema-Creative Management company uses both the standard SaaS method and, furthermore, the ESS (Exclusive Software Service) method, which can be defined as a customized software service. ESS is a method that includes services on topics such as outstanding in the competition, implementation to niche areas, integration between software, data share drawbacks and, data updates and management. For further details on the topic you can send e-mails to info@crema.com.tr .

Competition Has Spread to Operating Systems: Google Chrome OS

Competition between Microsoft and Google, has already started with search engines, has continued with browsers and it has spread to operating systems. Actually Google, has started developing mobile-weighted operating system. But spokesman explained that Chrome operating system is a different project. Chrome OS will be used for the first time with netbooks 2nd quarter of 2010, including speed, simplicity, security features.

Working on both x86 and ARM chipsets, no concerning about antivirus and hardware updates, configuring easily and being free make Chrome OS powerful.

By the way, early usage of Windows 7 OS - RC version gives enough time for promoting to Microsoft before Chrome OS comes out. As a conclusion; Chrome OS is an advantage for internet-based platforms like netbook, on the otherside Windows is an advantage for complex program users’ computer.

You can view official explanation of Google following link:
http://googleblog.blogspot.com/2009/07/introducing-google-chrome-os.html

Special Solution from Crema for Brokerage Companies: Real Time Data Monitoring Screen with Flex

One of the biggest problem for real time data monitoring screens served by brokerage house is requirement of installation java applet-like softwares to users’ computer. In big companies generally it’s not possibble to download any software. That’s why instant track of data rate is very low. To solve this problem Crema has developed a web based real time data monitoring screen named CreatorSTOCK that uses FLEX tehnology which uses flash player of browser with 99% support.

CreatorSTOCK, as a web application, uses produced raw "streaming data" by data vendor. According to needs it converts the data to tables and charts through browsers in real time. Additionally support of RIA and being extremely talented, it allows users to move or create interface with desired shapes and sizes .

Brokerage companies, with this web based application as a first time in Turkey, can serv to the customers anytime anywhere with connection of internet via computer, pda, mobile phones etc. No software, no installation!

For more information send us an e-mail

Crema uses Hybrid SaaS and ESS (Exclusive Software Service) method in its products and services

In software industry, acceptation the vast majority and as we told previously, traditional selling methods and licencing methods die out bit by bit. The key factor of this circumstance is need of web based applications instead of desktop solutions.SaaS (Software as a Service) approach aims; to decrease cost of –like to buy, to set up, to manage - software by reducing cost of running hardware for software. For more detail you can visit Wikipedia

There are disadvantages of usual SaaS method:

Being inadequate to protect highly sensitive information
Weak communication with back-end systems because of firewall etc.
Loss of performance because of the difference between output internet speed and network speed

Vice versa usual SaaS, Hybrid SaaS method provides flexible choices and resolves the disadvantages above. Desire of putting together the advantages of old methods and SaaS, this method is defined as Hybrid. With this method, customers can host their software and datas in-house.

Crema, uses Hybrid SaaS and ESS (Exclusive Software Service) method in its products and services.

ESS approach, as a service, is more advanced method than Hybrid SaaS that developed by Crema especially for large-scale corporations. The most important advantages of this method are:

Differentiation from competitors through speacial requirement
Adaptaion of niche areas.
Data providing, data entry, data editing services
With loyal customer agreement unlimited user licence.

Crema has been awarded "Standard Of Excellence" by WMA Web Awards 2009

The results of Web Awards 2009 - organized by Web Marketing Association Every year - has been announced in September. Crema’s corporate web site has been awarded "Application Service Provider Standard of Excellence".

The Web Marketing Association was founded in 1997 to help set a high standard for Internet marketing and development of the best websites on the World Wide Web. Staffed by volunteers, this organization is made up of Internet marketing, online advertising, PR, and top web site design professionals who share an interest in improving the quality of online advertising, internet marketing, and website promotion.

Design, innovation, content, technology, interactivity, copywriting and ease of use are the criterias of judging.

Please visit www.webaward.org for more details.

By Providing CreatorMAIL Integration Investors Portfolio Stock Automaticaly Prepared and Send by Via E-Mail.

This version of CreatorMAIL software that Crema developed has been designed particularly for banks and stock brokers. This application; provide portfolio stock and process moves which has to be given monthly, sending with 128bit encoding by via e-mail to investors. With CreatorMAIL Server Edition, private integration between banks and invesment company database (Oracle, MsSQL, MySQL etc.) can be established.

This software based on Windows Server, can be kept bank's or stock broker's own server. Thus, they have the ability to control of their IT units and no security concerns.

Claim Your Town! Project Is Now Online

Claim Your Town; can be describe as a "Multi Area Security Assessment " which is a new security concept in the world and it is a community policing project that’s been carried out first by Sarıyer Police Department. Internet applications for the project powered by Crema. In additon to this, many corporations, institutions, artists and businessman in the area give their support the project.

Users can access information, statistics, videos and documentations about cyber crimes, residential and commercial burglary, auto theft, traffic, harmful addictions in the project website. GoogleMap application "Police in your neighborhood" introduces the authorized police officers in certain areas to the community dweller to contact when needed. There are also applications such as teach while having fun, paint tool for kids, press materials, contact form for whom want to support the project, information about Sariyer, video and photo gallery, activities and news in the project’s website.

www.ilcenesahipcik.com

Nesquik World! Which Have Composit System And Two-Way Motion-Sensitive Flash Animation

The new Nesquik web site concept, Nesquik world! has been designed by Crema. within the framework of concept, an entertaining world has been created that Quicky (Nesquik’s mascot) takes a walk and be a friend.

There are many circular animation and dynamic web applications working along with double way - both up-down and left-right - motion sensitive flash animation.

The new web site developed especially for kids and mothers to provide brand communication and loyalty improving. There is a page in the website called “Quicky park” which is designed for kids. It is an entertaining flash based game, it’s scores chart obtain competition and regular use of the web site.For mothers, there are useful information to support their children's both physical and mental development such as love milk, nutritional advice, nutrition bag, creative activities and party/fun suggestions. Recipes with Nesquik suggest to mothers delicious recipes that can be done with their kids.

www.nesquik.com.tr

Telekurye's Customers Use Web-Based Tracking and Report System Which is Developed by Crema

One of the leading companies of cargo and courier sector, Telekurye, services the customers via web-based tracking and report system which is developed by Crema.Telekurye also renewed the design of corporate web site and content by collaborating with Crema.

Online Schedule a Pickup, Automatic Price Calculation, Address Determination via GoogleMap, Agency Disclosure are some of the web applications that is implemented.

In developement stages; ASP.NET and SQL server technology used to create presentation / content management layer, Oracle database used for internal system integration. The web site, which is coded as compatible with W3C standards, launched in December 2009.

AtaOnline Has Renewed Both Strategy And Web Site

Turkey's one of the leading securities companies, AtaOnline, has renewed web site with motto of "Our only customer is you" by the marketing strategy within the framework. The only change was not just design. With consulting of Crema, AtaOnline also has implemented many new applications to be closer to customers.

Personal Settings, Customized Menu, Quick Access Menu, Search Tool For Research Reports, Macro Comment and Indicators, Simplified Internet Branch, Investor's Corner and Why AtaOnline sections are some have done for this purpose.

Communication design of new web site has been completely renovated and created with a user-friendly structure by Crema in accordance with W3C standards.

Special Solution from Crema for Brokerage Companies: Real Time Data Monitoring Screen with Flex

For more information send us an e-mail